Open role
Remote
Contract Opportunity | Part-Time / Project-Based | Approximately 4–6 Weeks
Voyage Advisory is seeking an experienced Paid Digital Advertising Advisor to help evaluate, develop, and optimize our online advertising strategy. We are looking for someone with a proven track record of building and managing successful digital advertising campaigns, particularly through Google Ads and LinkedIn Ads. This individual will bring both strategic insight and practical, hands-on experience, helping us understand how to effectively leverage online advertising to increase brand awareness, generate qualified leads, and drive business growth. This will begin as a small, initial project, with the potential for an ongoing advisory relationship as additional needs arise.
Evaluate our current digital advertising opportunities and recommend an effective paid advertising strategy. Advise on the development and execution of targeted advertising campaigns, particularly using Google Ads and LinkedIn Ads. Share best practices for audience targeting, keyword strategy, ad development, budget allocation, and campaign optimization. Identify opportunities to improve campaign performance, lead generation, website traffic, and conversion rates. Provide recommendations on tracking, measuring, and reporting advertising effectiveness and return on investment (ROI). Share insights and lessons learned from previously successful advertising campaigns. Provide practical recommendations that can be implemented to improve our overall digital advertising efforts.
Significant hands-on experience developing, launching, and managing successful paid digital advertising campaigns. Strong expertise in Google Ads, including search campaigns, keyword strategy, targeting, and optimization. Experience with LinkedIn Ads and other relevant digital advertising platforms. Demonstrated success using online advertising to generate leads, increase conversions, and drive measurable business results. Ability to articulate specific examples of successful campaigns, including strategies used and measurable outcomes (e.g., percentage increases in leads, website traffic, conversions, or sales). Strong understanding of campaign analytics, performance metrics, and advertising ROI. A strategic thinker who can also provide practical, actionable guidance. Excellent communication skills and the ability to serve as a trusted advisor.
We are looking for someone who has been in the trenches of digital advertising—not simply someone familiar with the platforms. The ideal candidate has personally built and managed numerous campaigns, understands what makes them successful, and can demonstrate tangible business results from their work. We value practical experience, strategic thinking, and the ability to translate expertise into measurable business impact.